Did You Know…?

Posted on October 4, 2022 by The Weekly Commentary

October is Cybersecurity Awareness Month AND Financial Planning Month

Cybersecurity TIP
by Rob Ziobro, AVP Technology
What is the one thing keeping people from gaining access to your accounts? Your PASSWORD! So, would you feel protected when using a generic password like Password or 123456? And so many people do just that. We recommend using the most secure password as possible. Something with UPPER case, lower case, numbers, and symbols is great, and the longer the better. Did you know that a longer password is can technically be stronger than a shorter, complex password? It’s due to its Entropy! Entropy is a calculation of password randomness in bits. Next week: find out how we can add another layer of security on to your accounts.

Financial Planning TIP
by Jaclyn Cornelius, CFP^®, EA – VP / Financial Advisor
In times like we are currently experiencing (current market downturn), we suggest that clients be in more communication with us (their financial advisor). Everything from their thoughts, big financial decisions, upcoming cash flow needs or any other potential changes. We find that increased communication is an important key to weathering storms like what we are all going through right now. We often check back against the Financial Plan we prepared and that helps calm a client’s nerves to see that they are still on track given current market conditions.

Valley National Financial Advisors, and its family of companies, has been in the Lehigh Valley since 1985. The company is independent and locally owned. As a respected and trusted organization, our relationships with many clients and their families transcend generations. We have the expertise to provide clients with financial strategies to effectively manage their existing assets and to provide for the eventual transfer of their wealth.

Our one-stop service model includes: Financial Planning – Investment Management – Estate Planning – Retirement Planning – Education Planning – Tax Planning & Preparation – Insurance Planning – Trust Services, offered as a Trust Representative Office of National Advisors Trust Company, FSB – ExecutiveEdgeTM, Personal Financial Planning for Corporate Leaders. Our services are provided by a team of objective professionals and managed by one contact person – your personal financial advisor.

Valley National Financial Advisors is proud home of the Lehigh Valley’s most CFP® – Certified Financial Planner Professionals^TM. Among other honors, Valley National has been voted Best Financial Planner in the Lehigh Valley seven times by the readers of Lehigh Valley Magazine, and ranked among FA Magazine’s Top RIAs and AdvisorOne’s Top Wealth Managers.

For more than years, our firm has been devoted to helping our clients to achieve their hopes, dreams and aspirations. This requires a delicate balance between the science of financial planning and the art of understanding the feelings and emotions of our clients and their families.

Meet Our Team of Experienced, Highly Educated Professionals

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