Team VNFA Adds Marketing & Communications Coordinator Role

Posted on October 11, 2022 by The Weekly Commentary

Valley National Financial Advisors (VNFA) has hired Fatima Alba to the newly created position of Marketing & Communications Coordinator. Fatima is a Penn State Lehigh Valley Alumna, where she graduated with a bachelor’s degree in Corporate Communication. Fatima is also the proud recipient of the 2020 Penn State Heart of the Lion Award.

Fatima will work directly with the Chief Marketing Officer (CMO) to coordinate, execute, and monitor marketing and communication efforts. “Fatima is ideally suited to take on this new job, and a welcome addition to the team,” said Judianne Harris, CMO. “I believe she will be able to make an immediate impact by simply lending a fresh perspective to our internal and external communication and branding strategies.”

Originally from New York City, Fatima has lived in the Lehigh Valley for more than 10 years. Outside her professional work, Fatima hikes and loves to spend quality time with her family. Fatima will work on a full-time hybrid schedule based in the firm’s Bethlehem headquarters and she can be reached at 610-868-9000 ext. 115 or falba@valleynationalgroup.com.

Valley National Financial Advisors, and its family of companies, has been in the Lehigh Valley since 1985. The company is independent and locally owned. As a respected and trusted organization, our relationships with many clients and their families transcend generations. We have the expertise to provide clients with financial strategies to effectively manage their existing assets and to provide for the eventual transfer of their wealth.

Our one-stop service model includes: Financial Planning – Investment Management – Estate Planning – Retirement Planning – Education Planning – Tax Planning & Preparation – Insurance Planning – Trust Services, offered as a Trust Representative Office of National Advisors Trust Company, FSB – ExecutiveEdgeTM, Personal Financial Planning for Corporate Leaders. Our services are provided by a team of objective professionals and managed by one contact person – your personal financial advisor.

Valley National Financial Advisors is proud home of the Lehigh Valley’s most CFP® – Certified Financial Planner Professionals^TM. Among other honors, Valley National has been voted Best Financial Planner in the Lehigh Valley seven times by the readers of Lehigh Valley Magazine, and ranked among FA Magazine’s Top RIAs and AdvisorOne’s Top Wealth Managers.

For more than years, our firm has been devoted to helping our clients to achieve their hopes, dreams and aspirations. This requires a delicate balance between the science of financial planning and the art of understanding the feelings and emotions of our clients and their families.

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